A TXT record is text in free, human-readable form, that's associated with a domain name as a DNS record for one purpose or another. The most common use of a TXT record is to add your site to an Internet search engine or to an analytics platform, that provides info about the targeted traffic to your website. Creating this type of a record functions as confirmation that you are the domain owner and they'll supply the content that you ought to include as the value when you set up the record. Another purpose of a TXT record is to verify that an e mail message is sent by the domain owner and from a trusted hosting server - this is the so-called SPF security, which prevents any electronic address created under your domain to be forged and unauthorized people to send junk e-mail making it look like it was sent from your own mailbox. You could add any other information which you want to be associated with your domain in a TXT record as well.